Proven Sell-Side M&A Process

Goldsmith CEO Advisors specializes in customized sell-side investment banking services to middle-market companies worldwide. Over the past 40 years and more than 400 transactions, we have mastered our craft of obtaining premium purchase prices and favorable deal terms through our aggressive and structured sale process. Unlike other investment banks, we do not represent buyers of companies. While some firms simply list their client’s business for sale or shop it to the most obvious buyers only, we put in the extra work and are dedicated to exploring every possible option for our clients. Each engagement is tailored to fit the client’s specific needs and is led by one of our senior bankers.

Whether a private company looking for liquidity through the sale of its business or a corporate entity wanting to divest a non-core division, selling a business at maximum value is a carefully orchestrated process. We begin by understanding what buyers value most, then create a Confidential Information Memorandum that highlights the company’s compelling features. Next, we coordinate and negotiate with multiple buyers. Most importantly, competitive tension is the most effective and proven way to keep all buyers honest during the process. If buyers know other parties are interested in the business, they are much more likely to put their best foot forward and stretch their offers to the highest possible price. Our process is designed to ensure that multiple buyers are competing for the business simultaneously.

Key Steps in Our M&A Process

Pre-Sale Diligence and Strategic Analysis

We start each assignment by analyzing our client’s business. To identify the company’s core value drivers, we will study its operations, products and services, markets, challenges, competitive advantages, and many other features. The upfront diligence will help us understand the investment thesis from a buyer’s lens and solidify our valuation expectations.

Develop Effective Marketing Strategy

Once we understand the seller’s objectives and priorities, and the value of the business, we will develop a comprehensive buyer list and craft a strategy for entering the marketplace. A broad auction, limited auction, and a targeted process are all common approaches for a sale process.

Confidential Information Memorandum

We prepare an in-depth and professionally crafted Confidential Information Memorandum (“CIM”) detailing the business’s history, value proposition, financial review and projections, growth strategy, operations, industry, and other information useful to prospective buyers.

Present the Opportunity to Buyers

Initially, we contact prospective buyers and explain the opportunity and process at a high level. That is followed by more in-depth discussions and the delivery of the CIM after the execution of a non-disclosure agreement.

Receive and Analyze Offers

The first round of offers comes in the form of a non-binding indication of interest (“IOI”), which is submitted by a set date shortly after all parties have reviewed the CIM. If the offers are acceptable to our client, we will open up the data room so a letter of intent (“LOI”) can be formulated and submitted.

Due diligence, Documentation, and Negotiations

Once our client has accepted an LOI, we will grant the buyer access to the data room and begin working with deal attorneys to document the transaction. Even after pricing and basic deal terms are agreed upon at the LOI stage, a significant amount of work remains to capture as much value as possible through negotiating favorable deal terms and structuring for the seller. We maintain control of this phase of the process and keep pressure on the buyer to close quickly without sacrificing value.


Once the buyer and seller have reached an agreement on the transaction documents and closing conditions have been met, we will coordinate the deal’s closing.

Selling a business is a very complex and time-intensive process that is also a significant event for a business owner to undertake. We understand the emotional burden and impact on management and employees of the business. Our process and methods help alleviate the disruption for our clients and their businesses.

365 Fifth Avenue South
Suite 214
Naples, FL 34102

Phone: (239) 860-9000


Goldsmith CEO Advisors Exclusively Represented Comfort Dental Care & Orthodontics On Its Strategic Partnership With Marquee Dental Partners.

Goldsmith CEO Advisors, A Leading Sell-Side M&A Investment Bank, Is Pleased To Announce The Partnership Of Its Client, Comfort Dental Care & Orthodontics, With Marquee Dental Partners, A Portfolio Company Of Chicago Pacific Founders. Comfort Dental Care & Orthodontics Is A Florida- Based Multi-Location Provider …..Read More


GOLDSMITH CEO ADVISORS, LLC ALL RIGHTS RESERVED ⎪ 365 Fifth Avenue South, Suite 214, Naples, FL 34102⎪ 239.860.9000

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